The Green Bay Packers had Lombardi.
The Yankees had Steinbrenner.
Northern California sprint car racing had Louie Vermeil.
When automobile racing first caught the public's imagination, it was Vermeil who led it into respectability as professional entertainment. When its popularity boomed after World War II, it was Vermeil's steady hand that guided it to prosperity and created a nationwide reputation for Calistoga Speedway that continues today, two decades after his death.
He had a life-long love for the speedway and sprint cars and a strong, unwavering sense of what they needed to succeed. Some would call him stubborn. Others would call him dedicated and determined. Like Lombardi or Steinbrenner, the square-jawed, bulldog of a man, Vermeil stamped his own distinctive style on both.
Louie Vermeil's love of racing was sparked while he was still in high school in San Mateo. By the time he was 20 years old and living in Calistoga, his interest in the sport revved up considerably, working for a local mechanic who also had a race car.
By the late 1930s, a promoter was looking for someone to help organize racing to improve its appeal to the public. With Vermeil's help, they formed the American Racing Association (ARA) to sanction events, including races at the fairgrounds in Calistoga.
Vermeil was a charter member of the Bay Cities Racing Association, one of the oldest sanctioning bodies in the country for midgets that still exists today.
By the mid-1960s, the ARA had outlived its purpose. Vermeil, ever the architect of racing organizations, formed the Northern Auto Racing Club (NARC), the forerunner of the Golden State Challenge Series. Although the club was a traveling series, it considered Calistoga Speedway its home, hosting up to 11 races a year to sold-out grandstands.
Vermeil was president for the next 20 years. But his style was more like a general. He ruled from his post underneath the announcing tower, now long gone, that sat in the infield along the front straightaway. Clipboard in hand, Vermeil directed races like a choreographer. Ever mindful that racing was entertainment, his rules were intended to give the fans their money's worth to make sure they came back.
Vermeil left racing in 1985 after creating the legacy of Calistoga Speedway, paving the way for a generation of racers who barely knew him.
-by Bill Sessa
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